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Behind the competitiveness of the weak
Hits:  Time:2014-05-14 18:06
Behind the competitiveness of the weak, the mapping is the industrys shortcomings, namely video site stickiness. In other words, users reliance on video web site, Im afraid not as high as I thought. Most users are typically go chasing the c

Behind the competitiveness of the weak, the mapping is the industry's shortcomings, namely video site stickiness. In other words, users reliance on video web site, I'm afraid not as high as I thought. Most users are typically go chasing the content, namely where high quality content, where the user is, this is a canal (flow) of (amount) competition to content the evolution of the logic.

 

Youku is helpless with embarrassment

 

Recently, youku potatoes with alibaba announced the establishment of strategic investment and cooperation partnership. Alibaba and yunfeng capital paid $1.22 billion m for youku tudou shares 721120860 shares of common stock, the alibaba stake is 16.5%, yunfeng capital stake of 2%. In addition, alibaba will appoint its CEO Mr. Lu to join youku potato board.

 

It seems to peak elder brother, choose ali more like youku, a kind of helpless. Want to know now youku is not lack of money, and even books and hundreds of millions of dollars in cash reserves. Unfortunately, the hundreds of millions of dollars don't play its value, on the contrary the cash for a listed company, is more like a kind of encumbrance (many times too much cash reserves can cause the question of investors, questioning you why so many reserves, whether stagnation, etc.).

 

As for youku potatoes really needed now, feng brother speculation should be high quality content and content distribution channels. Especially in video website layout hardware (box, TV, etc.) the market today, the latter is more urgent. Which ali recently in the layout of the field, in terms of content, ali had just investment content producers culture in China; Above content distribution channels, ali launched early days the cat box, and has a stake in the IPTV license HuaShu media.

 

Youku potatoes is also suffering a a kind of money is spent. On the one hand, influenced by policy factor, overseas play scales are tightening of the play. In TV drama of the bankruptcy and sisters, for example, if according to the provisions of the ministry of culture related each episode, I'm afraid can play content is only for 2 minutes, this greatly harm the user viewing experience.

 

On the other hand, more and more television began to "net" (usually a portal and APP), a net at the same time, they will chose not content distribution to video web sites. The CCTV has announced that this year will no longer be the copyright, distribution World Cup under his sole play's website and APP. Immediately, hunan TV announcement also said "the future of hunan TV content, will no longer be distribution to the video web site, to build its own Internet video platform".


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